The fourth and most recent addition to the Trade portfolio, this Highgate venue marks a shift toward a more elegant and refined aesthetic, while staying true to the brand’s roots in warm, natural materials. Completed in 2024, the design softens the industrial edge of earlier locations in favour of a more composed interior, tailored to the tastes of the surrounding neighbourhood. Timber, stone, and muted copper combine to create a calm, elevated atmosphere that still feels unmistakably Trade. Since opening, it has become the brand’s most successful outpost – and a quiet hub for local creatives and well-known faces.